philo & co presents APCO’s Designers guide the circular economy and sustainable packaging
philo & co was honoured to co-present at the Australian Packaging Covenant Organisation (APCO) Community Webinar, where they celebrated the designers championing circular economy principles within sustainable packaging. With over 180 industry professionals in attendance, philo & co’s Founder and Director, Pippa, shared her insights into the powerful role of design in initiating circularity within packaging systems, showcasing innovative solutions that align with Australia’s 2025 National Packaging Targets.
At the heart of Pippa’s presentation was a focus on the critical opportunities that designers and technical teams have to influence environmental outcomes by implementing circular design principles, from the get-go. She explored practical approaches to designing packaging that not only meets aesthetic and functional requirements but also considers recyclability, material reduction, and resource recovery. Highlighting real-world case studies, philo & co demonstrated how thoughtful design can achieve a balance between creativity, performance, and sustainability, effectively bridging the gap between consumer expectations and circular economy goals.
Pippa also addressed the unique challenges faced by designers, such as balancing cost constraints with sustainable materials and communicating eco-friendly packaging choices to consumers in a way that fosters transparency and trust. These challenges underscore the growing need for designers to be equipped with the right tools and knowledge to create packaging that supports a circular future, reduces waste, and maximises material value.
With a commitment to supporting design agencies and FMCG brands, philo & co provides bespoke training programs tailored to empower teams to embrace sustainable packaging practices and apply circular economy principles in actionable, impactful ways.