Defining Depot’s sustainability and circular parameters of Creative Skill + Conscious Will®
Depot engaged philo & co to help further embed sustainability measures and principles into their creative process.
Approach: Through our collaboration we leveraged Depot’s philosophy of Creative Skill + Conscious Will ® to:
audit competitors, service offering sectors and summarised key market regulatory considerations
conduct client surveys to gain insights
set design vision and established three core design pillars- underpinned with key sustainable and circular design principles
align the principles to Depot’s service offering, client and market needs
benchmark and stress-test the principles to industry infrastructures, sustainability requirements and client needs
Impact: This process has enabled sustainability to be truly embedded in Depot’s distinctive service offering and creative process, building on the Founder’s passion, and dedication for sustainability. What was achieved:
three core design pillars, underpinned with sustainability and circular design principles
alignment of the principles to Depot’s service offering and agency vision
benchmarking the principles to industry infrastructures, sustainability requirements and client needs
“As a creative and business owner of a packaging design agency, it is our responsibility to change and inform through design. We have the power to redefine the world we live in, to maximise materials, to design away from waste and help brands transition to a regenerative, circular model. It is fantastic to have Pip as part of the ‘Dream Team’. I am excited to see how we grow together. Thank you for all your support.”