Making feel-good honey, recycle-ready with Real Good Honey 

Written By Pippa Corry

Real Good Honey wanted guidance to ensuring their medicinal honey packaging was fit for Australia’s material recovery systems and help to refine brand messaging. 



recycle-ready

Approach: We conducted an in-depth audit of Real Good Honey’s packaging system.  A collaborative approach with their packaging design agency, The Colour Club led to the creation of a simple, and actionable packaging design strategy. This detailed recommendations to eliminate, refine or redesign packaging components while improving on-pack communication and supporting Real Good Honey to become APCO members and work towards our National Packaging Targets. 

Impact. 

  • Achieved 100% recyclable and conditionally recyclable packaging in line with PREP assessments. 

  • Integrated recycled content through supplier engagement. 

  • Onboarded the brand to APCO compliance and reporting. 

  • Included the Australian Recycling Label (ARL) on all packaging. 

  • Defined key messaging to bring Real Good Honey’s sustainability story to life for retail and customer engagement. 

Pippa Corry
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