Sustainable packaging for meaningful moments of self-care with Stray Willow Wellness
Stray Willow Wellness wanted guidance to transform their packaging range and reduce their packaging footprint.
Approach: We conducted an in-depth audit of Stray Willow Wellness’s packaging system. A collaborative approach led to the creation of a comprehensive packaging strategy. This detailed actionable recommendations to eliminate, refine or redesign packaging components while improving on and off-pack communication.
Impact: Together with Stray Willow Wellness, we:
Improved packaging standardisation across products
Utilised locally compliant materials for pouches
Removed non-recyclable plastic droppers/pumps
Eliminated outer packaging in larger formats, integrating packaging mandates into primary packaging labels
Achieved 100% recyclable and conditionally recyclable packaging in line with PREP assessments
“philo & co have been amazing to work with. We would highly recommend philo & co to others looking to audit their packaging and work toward a circular framework for their business. ”